Catcha
Catcha™
Is an E-commerce store for Matcha related products. The name is a combination of two words cat and Matcha.
The Mission
All matcha brands have a clinical and medical approach to the benefits of Matcha. Catcha’s goal is to fight that with to provide a casual and fun approach to that.
Target Audience
Catcha’s target market is Saudi people between 22 – 50, cat lovers who are seeking to become healthy and drink accordingly.
USP (Unique Selling Proposition)
The brand stands out with its fun, quirky, and cute approach to the benefits of matcha.
The Concept
The idea is to make Catcha’s packaging look Fun, Quirky, Cute, and Friendly. So, I started from the absolute floor with a cat illustration and tried a few sketches to make a perfect character for Catcha’s brand. The character ‘Catcha’ must be flexible and can be applied to multiple positions easily.
The Outcome
I helped Catcha™ clarify its brand strategy, designed the visual identity with that strategy from the ground up, and built a highly effective and easy-to-navigate eCommerce website that helps Catcha™ spread its message and sell its products.
The Impact
30 days after the Catcha™ launch, it’s got over 3k+ followers on Instagram alone, with a 5%+ conversion rate, and its target audience has gone crazy over the brand message and eCommerce website.
Awards
Client
SCOPE
Character Design
Website Design
Website Development (Salla)
Date
2023
Timeline
One month
Price
Less than $5000
Status
Published.
Moodboard and Art Direction
How I brainstorm ideas, draw sketches, and ensure the logo direction with Catcha’s Founder —Hamza.
Testimonial
From the Founder about the entire experience working with me on this project.
